Eden of the East Use the mark

Illustrative contemporary scene of industrial equipment, coffee and beverage production

Made in Latrobe. Born from heart. Built for home.

Grown here

Illustrative local dairy production

Dairy

Illustrative beef cattle and sheep grazing on a Latrobe Valley farm

Beef & lamb

Illustrative wool being classed in a regional shearing shed

Wool

Illustrative vegetable harvesting on Latrobe Valley farmland

Vegetables & horticulture

Illustrative berry and orchard harvest in the Latrobe Valley

Berries & orchards

Illustrative wine grapes being checked in a Latrobe Valley vineyard

Wine grapes

Illustrative beekeeper inspecting a honey frame in the Latrobe Valley

Honey

Made here

Illustrative coffee roasting and unbranded beverage production

Coffee

Illustrative unbranded craft drink production in a regional facility

Wine, beer & cider

Illustrative artisan food being prepared in a regional kitchen

Artisan food

Illustrative dairy processing in a hygienic regional facility

Dairy processing

Illustrative rolls of kraft paper moving through industrial machinery

Paper & packaging

Illustrative timber products moving through a regional manufacturing line

Timber products

Illustrative custom equipment being assembled in a regional engineering workshop

Engineered equipment

Earned here

People & Community

Colour interpretive portrait of Sir Frank Macfarlane Burnet beside a laboratory microscope

1960 · International

Nobel Prize in Physiology or Medicine

Interpretive scene of Moe community volunteers tending a planted town-centre streetscape near the 2007 Tidy Town winner sign

Sustainable Communities Tidy Town

Colour interpretive portrait of young Captain Stanley Savige in an early-twentieth-century meeting room

1923 · National legacy

The founding of Legacy

Colour interpretive portrait of Sir John Monash in a bridge engineering office

1929 · National

Peter Nicol Russell Memorial Medal

Colour interpretive portrait of Sir John Monash reviewing power-infrastructure plans

1931 · National

Kernot Memorial Medal

Colour interpretive portrait of Jean Galbraith examining a native eucalyptus in her garden

1970 · National

Australian Natural History Medallion

Karl Krautschneider beside the electrical equipment featured in the 1969 SEC Contact report

1969 · Industry

SEC employee invention award

Swimming instructor helping children build confidence in the pool

2025 · Regional

Healthcare and Wellness Award

Care worker sharing a warm moment with two older residents

2026 · Regional

Wellness and Personal Care Services Award

Reg Poxon coaching young swimmers beside the pool

2024/25 · State

Swimming Victoria Volunteer of the Year

Reg Poxon leading volunteers at a community swimming event

Vicsport Volunteer of the Year

Interpretive woodcraft mentor sharing skills with community members

2026 · National

Medal of the Order of Australia — Graeme Turner

Keith Brownbill sharing local photographs with community members

2012 · National

Medal of the Order of Australia — Keith Brownbill

Nola Bransgrove mentoring a woman beside a transport vehicle

2012 · National

Medal of the Order of Australia — Nola Bransgrove

Interpretive portrait of Alec and Pat McGregor together in a Yallourn North community hall

2001 · National

Medal of the Order of Australia — Alec McGregor

Amber Leyshan in an industrial fabrication workplace

Victorian Apprentice of the Year

Jacquie Burrows connecting with students in the school garden

Outstanding Primary Principal

Jacquie Burrows planning with fellow educators

Lindsay Thompson Award for Excellence in Education

Alice Pepper guiding young people in a community art activity

Young Citizen of the Year

Interpretive garden owners walking together through a cared-for home garden

Garden Competition Mayor’s Award

Built & moved here

Illustrative heavy engineering equipment in a regional workshop

Heavy engineering

Illustrative precision manufacturing and machining

Precision machining

Illustrative skilled regional construction work

Construction

Illustrative major regional civil infrastructure construction

Major infrastructure

Illustrative regional road and rail freight operations

Freight & logistics

Illustrative temperature-controlled regional distribution

Cold-chain distribution

Illustrative aircraft component assembly in a regional aviation workshop

Capability under verification

Aviation manufacturing

Work here

Illustrative young adult receiving rehabilitation care in a regional clinic

Health & care

Illustrative aged and community care services

Aged & community care

Illustrative university study with books, notes and a laptop

University

Illustrative adult learners developing practical trade skills with a teacher

TAFE

Illustrative regional emergency-services team preparing for a response

Emergency services

Illustrative local professional services

Professional services

Illustrative community-service workers meeting with local residents

Civic & community services

Earned here

Enterprise & Innovation

Safetech manufacturing team with an engineered lifting platform in their factory

Victorian Manufacturer of the Year

Safetech workers preparing specialised lifting equipment for export

Since 1988 · International

Exporting from Moe

Good Land brewer assessing a beer beside the brewhouse tanks

2022 · International competition

AIBA Gold — Le Fluide

Good Land brewer assessing a fruit beer at the brewery taps

2022 · International competition

AIBA Silver — Pastel Neon

Good Land brewers evaluating a new beer together in the brewhouse

2022 · International competition

AIBA Silver — 100s & 1000s

Aussie Broadband team collaborating in a regional service centre

2017 · Regional

Gippsland Business of the Year

Aussie Broadband team sharing a company milestone in a regional service centre

2020 · National

Australian Securities Exchange listing

Foundation Civil and Mining crew gathered with heavy equipment

2024 · Regional

Gippsland Business of the Year

Foundation Civil and Mining tradesperson maintaining heavy machinery

2024 · Regional

Mechanical Trades and Construction Award

Beauty practitioners caring for a client in a calm treatment room

2024 · Regional

Beauty and Personal Care Award

Regional migration advisers meeting with a family

2024 · Regional

Business and Professional Services Award

People connecting around a shared table in a regional coworking space

2024 · Regional

New Business Award

Moe Fresh Poultry owners serving a customer in their specialist shop

2024 · Regional

Retail Award — Moe Fresh Poultry

Latrobe Valley GovHub exterior showing its steel-clad structure

2020 · Victoria and Tasmania

Steel Clad Structures Award

People collaborating inside the open central interior of the Latrobe Valley GovHub

2021 · National

Australian Good Design Award

Specialist retailer helping customers examine a garden shed

2025 · Regional

Retail Award — The Shed Shop

A diverse workshop team developing practical equipment together

2025 · Regional

Innovation Excellence Award

Vocational students receiving hands-on trade training

Victorian Large Training Provider of the Year

Regional educators and students celebrating applied learning together

2023 · National

Australian Training Awards Silver

Experience here

Illustrative plated meal served in a warm dining room

Dining & hospitality

Illustrative independent shop with curated homewares and gifts

Independent shopping

Illustrative antiques and vintage shop in a historic Gippsland town

Antiques & vintage

Illustrative gallery shop showcasing ceramics, jewellery and art prints

Galleries & makers

Illustrative farm-gate and cellar-door experience in the Latrobe Valley

Farm gates & cellar doors

Illustrative visitors exploring a Latrobe heritage attraction

Heritage tourism

Illustrative hikers overlooking the Latrobe Valley and surrounding ranges

Nature & outdoors

Illustrative gathering celebrating regional creativity, sport and achievement

Events & festivals

Illustrative visitors preparing for a light-aircraft experience at a regional airport

Aviation experiences

Powering here

Illustrative Latrobe Valley brown-coal-fired power station and transmission infrastructure

Electricity generation

Illustrative technicians maintaining equipment in an established industrial plant

Industrial maintenance

Illustrative engineer inspecting turbine equipment inside a Latrobe Valley power station

Energy engineering

Earned here

Sport, Places & Experiences

Colour interpretive scene of Yallourn football players and families celebrating together in 1951

1951 Victorian football champion

Colour interpretive scene of the 1951 Yallourn football team entering its regional ground

Victoria’s first regional football champion

Colour interpretive match scene honouring the Morwell Falcons' 1984 championship

1984 Victorian football champion

Colour interpretive team portrait honouring the Morwell Falcons' 1989 championship

1989 Victorian football champion

Interpretive view of the Moe library and civic centre in use by residents

2017 · National

Walter Burley Griffin Award for Urban Design

Interpretive view of people using Moe's revitalised civic landscape

AILA VIC Regional Achievement Award

Colour interpretive reconstruction of the early Yallourn power station and its workforce

1922–present · State

Victoria’s first statewide power-complex landmark

Interpretive scene of volunteers and visitors in the Morwell Centenary Rose Garden

2009 · International

World Rose Award of Garden Excellence

Interpretive scene of a Newborough Hotel team member presenting a chicken parmigiana

Parma of the Year

Interpretive portrait of a regional hotel team in a welcoming bar

Regional Hotel of the Year

Interpretive scene of a bartender welcoming guests in a refined regional pub bar

Best Pub Bar, Regional

Interpretive scene of local supporters sharing a live-sport moment in a regional bar

Best Sports Bar, Regional

Interpretive scene of attentive customer service in a regional hotel

Best PubTAB, Regional

Interpretive scene of venue staff welcoming adult guests in a regional lounge

Best Gaming Venue, Regional

Colour interpretive portrait of Meredith Fletcher working with botanical and community archives

Victorian Community History Award

Interpretive scene of a Crown Hotel kitchen team presenting a chicken parmigiana

Parma of the Year — top ten

Colour interpretive portrait of Graham Goulding with Yallourn technical-school archives

Small Organisation History Project Award

Interpretive landscape of people walking through the Get Sunflowered installation

2016 · National

AILA National Award for Communities

Interpretive scene of volunteers caring for a sunflower landscape on transitional land

2016 · National

Sustainable and Resilient Communities Award

Taking shape

Illustrative fertilizer and soil-health product development using brown coal

Research and commercialisation pathway

Brown coal to fertilizer and soil health

Illustrative proposed grid-scale battery storage on a Latrobe Valley industrial site

Proposed or in development

Renewable energy & storage

Illustrative small-scale industrial research pilot for hydrogen and carbon management

Pilot and development activity

Hydrogen & carbon management

Illustrative industrial processing equipment for emerging mineral production

Demonstration stage

Critical minerals

Illustrative advanced aviation prototype testing at a regional airport

Capability and growth opportunity

Advanced aviation

Illustrative intermodal freight precinct taking shape beside a regional rail line

Precinct in development

Intermodal freight

Your mark of regional pride